교수소개

이형석 교수

최종학력
Ph.D., Mass Communication(Advertising), University of Florida

현직 및 경력
(현)한양대학교 언론정보대학 광고홍보학과 조교수
(전)University of North Florida, Department of Communication Assistant Professor

대표 저서 및 논문
Predicting and Understanding College Students’ Intentions to Gamble in a Casino Using an Extended Model of the Theory of Reasoned Action and the Theory of Planned Behavior,
Sporting Event Personality: Scale Development and Sponsorship Implications

학력

2008Ph.D., Mass Communication(Advertising), University of Florida
2004M.A., Communication(Advertising), California State University, Fullerton
1999한양대학교 광고홍보학과 학사
활동경력
2013 - 현재한양대학교 언론정보대학 광고홍보학과 조교수
2008 - 2012University of North Florida, Department of Communication Assistant Professor
주요실적
[ 논문 ]
2013Predicting and Understanding College Students’ Intentions to Gamble in a Casino Using an Extended Model of the Theory of Reasoned Action and the Theory of Planned Behavior,” Journal of Gambling Studies, 29(2), 269-288
2012
  • “Sporting Event Personality: Scale Development and Sponsorship Implications,” International Journal of Sports Marketing & Sponsorship, 14(1), 51-68 (with Chang-Hoan Cho)
  • “Cultural Orientation and the Persuasive Effects of Fear Appeals: The Case of Anti-Smoking Public Service Announcements,” Journal of Medical Marketing, 12(2), 73-80 (with Jin Seong Park)
  • “Attitude Certainty and Resistance to Persuasion: Investigating the Impact of Source Trustworthiness in Advertising,” International Journal of Business and Social Science, 3(1), 66-75 (with Lemanski, Jennifer L)
2009
  • “The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications,” Journal of Sport Management, 23(1), 41-64 (with Chang-Hoan Cho)
  • “Roles of Media Exposure and Interpersonal Experiences on Country Brand: The Mediated Risk Perception Model,” Journal of Promotion Management, 15 (1/2), 321-339 (with Jun, Jong Woo and Jae Hee Park)
2008
  • “Where Should the Buck Stop? Framing Hurricane Katrina and FEMA,” The East-West Channel, 24, 127-155 (with Jennifer L. Lemanski and HyoungKoo Khang)
  • “Role of Gambling Exposure in Influencing Trajectories among College Students,” Journal of Gambling Studies, 24 (1), 25-37 (with Jennifer L. Lemanski and Jong Woo Jun)
  • “How to Reach Consumers in a Market Where DTC is not Allowed,” Journal of Medical Marketing, 8 (2), 159-168 (with Ham, Chang Dae and Jong Woo Jun)
2007“Cultural Difference in Brand Designs and Tagline Appeals,” International Marketing Review, 24 (4), 474-491 (with Jun, Jong Woo )
[ 수상 ]
2008Outstanding International Student Award, College of Journalism and Communication, University of Florida
2007The Best Paper Award, American Academy of Advertising