이형석 교수
연락처 : 031-400-5421
메일 : ehyungseok@hanyang.ac.kr
학력
2008 | Ph.D., Mass Communication(Advertising), University of Florida |
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2004 | M.A., Communication(Advertising), California State University, Fullerton |
1999 | 한양대학교 광고홍보학과 학사 |
2013 - 현재 | 한양대학교 언론정보대학 광고홍보학과 부교수 |
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2008 - 2012 | University of North Florida, Department of Communication Assistant Professor |
2013 | Predicting and Understanding College Students’ Intentions to Gamble in a Casino Using an Extended Model of the Theory of Reasoned Action and the Theory of Planned Behavior,” Journal of Gambling Studies, 29(2), 269-288 |
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2012 |
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2009 |
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2008 |
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2007 | “Cultural Difference in Brand Designs and Tagline Appeals,” International Marketing Review, 24 (4), 474-491 (with Jun, Jong Woo ) |
2008 | Outstanding International Student Award, College of Journalism and Communication, University of Florida |
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2007 | The Best Paper Award, American Academy of Advertising |